On Running Swiss Footwear, Co-Founder Explains Strategy (Video)

On Running Swiss Footwear: Co-Founder Explains Strategy: Video - Bloomberg:
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Since introducing its distinctive running shoe in 2010, the Swiss company On has become a global presence in the athletic footwear market -- expanding its roster of U.S. retailers from 60 to 300 in the last 15 months alone. In Bloomberg's "Small to Big" series, On Co-Founder David Allemann describes the company's growth strategy. (Source: Bloomberg Oct 14)

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