Topshop to Debut Customizable, Shoppable Livestream During London Fashion Week

Watch the Topshop Unique SS13 show live on Sunday 16th September, 3pm GMT (11 a.m. EDT USA) and be part of a fashion first. Customise the catwalk, shop selected pieces, shoot the looks you love, download the show playlist and shop the make-up seen on the models! Tune into Topshop.com from 2pm GMT for our access all area cameras which will take you backstage and front of house in the run up to our show. Join us at London Fashion Week: http://bit.ly/PbyvO7

Topshop to Debut Customizable, Shoppable Livestream During London Fashion Week: "Imagine watching a fashion show live online, thousands of miles away from the actual event. A look comes down the runway, you click on it, and are able to browse all of its color options and add it to your cart without pausing the livestream. You could even, if you were quick enough, place an order for that look before the show finale began. Sounds pretty futuristic, if not entirely possible, doesn’t it? This is exactly what global high street retailer Topshop is planning to unveil during the livestream of its S/S 2013 show at London Fashion Week at 3 p.m. GMT on Sunday. . . .Makeup will arrive within 48 hours in the 100+ markets Topshop.com ships to; clothes and accessories will ship in six to eight weeks, well ahead of their January arrival in stores. It’s fast fashion, even faster. Justin Cooke, chief marketing office of Topshop, describes the experience as “social entertainment” and commerce rolled into one. Personalization, interactivity and instant sharing are key themes. “It’s crafted around real-time shopping — people don’t want to wait anymore,” he says."
http://www.topshop.com

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Huffington Post
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MTV.com (blog)

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New York Times
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CBS News
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CBS News

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Mashable!

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See Next Seasons' Styles Exclusively At Detroit Fashion Week 2012 ...
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CBS Detroit

fashion friday | the style files
By danielle
This entry was posted in fashion, personal accessories.
the style files

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